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Paris - SENIOR MARKET RESEARCH MANAGER EUROPE - EARLY ONCOLOGY

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Paris - Recherche pharmaceutique - Marketing - Bristol-Myers Squibb

  BMS European Brand Teams have been established for each key brand responsible for driving growth. They are responsible for creating marketing strategies on a European-wide basis, consistent with local market needs and global corporate objectives, and for communicating these strategies to the individual countries, working closely with the country-based marketing and sales teams to facilitate implementation. The European Marketing Research Team is focused on creating and developing a world-class market research organization that helps drive business results and develops business leaders. This is being done by focusing on (1) development of superior customer insight, (2) impacting strategy, brand planning, and performance management, (3) developing and deploying industry-leading techniques, and (4) developing strong leaders. This Senior Market Research Manager has an opportunity to work and partner with the Global Market Research organization, based in the U.S., as well as country-level Market Research Managers.   The current recruitment is for the position of Senior Market Research Manager Europe - Early Oncology. This newly created position is aimed at preparing the future launches of BMS oncology agents in new indications : - Both Sprycel (TKI, currently indicated in CML) and ...


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