AVP- Brand Engagement (NYX)
L'Oreal
Soins de beauté, cosmétiques
El Segundo, CA - USA
Responsable d'équipe
Experteer Overview
As AVP, Brand Engagement you will lead the transformation of NYX’s brand narrative across social, influencer, and advocacy channels. You’ll guide a cross-functional team to develop consumer-centric content and scalable engagement programs that deepen loyalty and reach. You’ll leverage data-driven insights to identify trends, optimize content, and measure impact, partnering with marketing, product, PR, and events to deliver a cohesive brand experience. This role offers strategic influence and the chance to shape how NYX connects with customers at scale.
Rémunérations / Avantages
- Bonus
Responsabilités
- Set and drive the brand’s social, advocacy, and influencer strategy across earned, owned, and paid channels
- Develop social and influencer plans to grow brand love and an engaged community and recruit new consumers
- Manage social presence, content creation, and community management efforts; tailor content by channel
- Use social listening and market analysis to identify trends and inform engagement initiatives
- Define and track KPIs to ensure the brand achieves top-of-mind influence and engagement
- Lead internal and external teams for US rollout of strategy & execution across paid, earned, and owned content
- Collaborate with product marketing to execute digital content tactics and advocacy programs aligned to business goals
- Coordinate with marketing, sales, product, and customer service for a unified brand experience
- Partner with shopper/digital, PR, events to develop innovative consumer engagement and content-to-commerce efforts
- Build relationships with stakeholders; manage social, influencer, and advocacy budgets
- Provide data-driven recommendations from internal/external sources (CMI reporting, retailer reports) and boost strategy with paid media
- Liaise with DMI to ensure US plan reflects global brand vision and communicate consumer insights back to DMI
- Support launches, always-on activities, and growth of consumer touchpoints across channels
Principales exigences
- Seven+ years of marketing experience with emphasis on digital, social, influencer, and PR
- College degree
- Deep knowledge of digital platforms and trends in channel performance
- Experience executing digital and social campaigns from awareness to conversion
- Proven experience in brand communications, community management, and advocacy programs
- Creative content strategy and social media campaign development
- CRM best practices and benchmarks knowledge
- Experience managing and developing a team and onboarding new social platforms/frameworks
- Excellent organizational skills and attention to detail
- Strong written and verbal communication; ability to present to executives
- Experience managing direct reports and leading cross-functional collaboration
- Ability to thrive in a complex, fast-paced, matrix environment
- Budget management experience for social, influencer, and advocacy initiatives
Description du poste
As AVP, Brand Engagement you will lead the transformation of NYX’s brand narrative across social, influencer, and advocacy channels. You’ll …
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