Director of Retention Marketing

FreshDirect

Aliments secs

Bronx, NY - USA

Responsable d'équipe

Experteer Overview

In this role, you design and scale data-driven retention strategies to deepen customer engagement and lifetime value. You will bridge data, marketing, product, and merchandising to ensure insights-led, seamless execution of retention initiatives. You lead multi-channel campaigns and loyalty programs for residential and B2B customers, driving sustained engagement. You’ll collaborate across teams to optimize lifecycle marketing and directly influence growth and customer outcomes.

Rémunérations / Avantages

Competitive salary: $145,000+
Generous Paid Time Off, Safe & Sick Leave, Paid Holidays
Comprehensive health coverage (medical, vision, dental)
401(k) with employer match and life insurance
On-site campus with gym, cafeteria, employee market, parking and shuttle
Leadership development programs and tuition discounts with local colleges

Responsabilités

Develop and execute a CRM and Lifecycle marketing strategy to boost engagement, retention, and revenue
Lead design, implementation, and optimization of multi-channel campaigns (email, SMS, push) with QA, deployment, and performance monitoring
Design and launch loyalty programs and initiatives to increase subscriber engagement and LTV
Oversee CRM platform management and integration with marketing and data systems
Coordinate with product, merchandising, marketing and analytics teams to create campaigns using Braze features, dynamic content, and personalization
Own retention calendar and briefing/coordination with merchandising; partner with creative/content teams on messaging
Partner with analytics to define campaign KPIs and ensure consistent measurement
Monitor and optimize program performance via data-driven insights and A/B testing
Lead and mentor a junior CRM coordinator; manage operational KPIs and report to leadership
Serve as Braze expert to maximize platform potential

Principales exigences

8+ years in CRM, email marketing, or lifecycle marketing with proven retention success
Bachelor’s degree in Marketing, Business or related field; MBA or advanced degree a plus
Deep familiarity with Braze (Connected Content, Content Blocks, Canvas, Segment integrations)
Experience in marketing operations and scaling campaign processes
Strong understanding of customer segmentation, targeting, and personalization
Proficiency in data analysis and deriving actionable insights from complex datasets
Excellent project management and multi initiative prioritization
Strong communication and cross-functional collaboration with senior leadership
Experience in e-commerce, retail, or subscription-based industries desired
Knowledge of data privacy regulations in email marketing

collaboration communication strategic thinking Braze platform (Connected Content, Content Blocks, Canvas)CRM management Lifecycle marketing

Description du poste

In this role, you design and scale data-driven retention strategies to deepen customer engagement and lifetime value. You will bridge data, …

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